![]() ![]() The company reports its next quarterly earnings on Aug. At the company’s high point in 2015, its stock neared $53 a share. Both parties had agreed to incorporate the Masters into a video game for several years, but Augusta National Golf Club agreed only when the presentation and playability of the course was perfect. The deal with Woods was worth 6.2 to 7 million a year at the height of his 15 years at EA Sports. Under Armour stock is down by 14% over the last year and now hovers around $8 per share. Starting in 1998, Tiger Woods was the star and face of the series. The recent efforts, however, have yet to resonate with investors. The developments have helped to reverse a highly turbulent period in which Under Armour posted declining earnings, faced a series of embarrassing revelations over a toxic work culture, ended an on-field licensing deal with the NFL, paid UCLA a $67.5 million settlement following a bitter contract breach dispute, cut short several other major licensing college deals in similarly ugly fashion, backed off a MLB on-field uniform deal to save $50 million, and saw company founder and former CEO Kevin Plank transition to an executive chairman role. Earlier this summer, EA SPORTS released Tiger Woods PGA TOUR 12: The Masters on PlayStation 3 and Xbox 360.
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